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About Soul Good Project

Our beauty journeys are constantly evolving, intertwined with an end goal of self-discovery. a holistic wellness brand dedicated to self-love by way of loving your body first.

All our personal care and skin care products comprise of natural ingredients sourced from around the world. These pure and natural properties are not only gentler and safer on the skin.

We do our bit to reduce plastic packaging: as part of our ongoing effort to promote sustainability, each product comes in recyclable glass bottles. By preserving natureʼs abundance, our bodies and souls are cared for in return.

About Founder

Soul Good Project is more than a dispatch of self-love - it is the manifestation of one womanʼs entrepreneurial spirit, buoyed by a passion for design and a creative energy.

Having grown up in an enterprising household with entrepreneur parents, our founder Amanda has always been inspired and resourceful, creating solutions for setbacks that get in the way of a fulfilling life.

That extends to the persisting issues like allergies which she has lived and learned to cope with. Realising the need for specialty skincare alternatives, she took up a Diploma in Skin Care Formulation, and began formulating products that were wholesome, allergen-aware and handmade with love.

Armed with professional public relations experience and marketing consultancy, Amanda gravitated towards life coaching, where her natural flair for listening to people flourished as she guided them on their pathways to self-love.